Last year I ran a monthly pulse survey to gather regular feedback from everyone who works at Human Made on my performance as CEO.
- It gave me a useful way to track a number representing how folks across the company perceived I was performing as CEO, whilst the absolute numbers weren’t so meaningful, it was very interesting to see them change in relation the whatever events or changes I was leading the company through at any given time.
- It also gave me access to timely qualitative feedback as people would send me their thoughts on things I’d been doing or saying recently internally and externally. People also sometimes sent me small words of encouragement or support which was quite nice.
The survey sent to everyone using a Slack integration, each person received a DM and could answer the questions inline.
I tried a few different names and found calling the survey “Help me be a better CEO!” lead to the most engagement. I asked the following questions, the last 3 were optional:
- How do you rate Tom’s performance as the CEO of Human Made (1-5 scale + free text)
- Which things would you expect to see Tom doing more? (free text)
- Which things would you expect to see Tom doing less? (free text)
- Do you have any other feedback? (free text)
One early useful learning is that people didn’t always know what a CEO does or should be doing, that insight lead to me putting together a more comprehensive “How I work” document as well as an internal handbook page on my current CEO responsibilities as well as an updated CEO job description, I then linked all 3 of those in the opening description of the survey.